In the realm of commerce, from up and coming startups to corporate giants, a Brand's true essence transcends the tangible offerings it presents. It encompasses the entire customer experience and emotional connection the Brand has with its current customers, loyal patrons and curious prospects.
Masterful branding not only sets a business apart in a sea of competitors, but also guides their choices.
At this Workshop, we will breakdown the step-by-step process on how to create a successful brand. By attending this Workshop, you will learn how to enhance your Brand Strategy.
The Learning Objectives are:
- Understanding Branding
- Key strategy for building a Brand
- Step-By-Step process to build, measure and refine your Brand
How to protect your Brand
In conjunction with Fountaindale Public Library
Meet the presenter, Syamal Shankar
Syamala is a seasoned professional with strong marketing expertise gained from years as a Marketing and Project Manager for both small and large businesses, in both the United States and internationally.
Since 2012 she has contributed to a small successful business , which has helped further hone her business acumen. Syamala is a skilled problem solver who is adept at building rapport with diverse global teams.