Business Plan Series: Part 2/6: Target Audience

In this webinar, the presenter will discuss defining your Target Audience - current and potential customers, key demographics, and estimating the size of the market opportunity. 

In this session, you’ll learn:

• Why defining your target audience is critical to business success
• How to segment your market and create detailed customer profiles
• Tools and data sources to research customer needs, behaviors, and trends
• How to clearly describe your audience in a business plan
• Examples of strong audience sections in real-world business plans



Perfect for new entrepreneurs, startup founders, or anyone refining their business model, this webinar will give you the clarity and confidence to present a compelling customer focus in your business plan.

Meet Our Presenter ~ Luntadila Paolo

Luntadila Paulo is an immigrant from Angola, is a pan-African, global citizen, and entrepreneur. He has an MBA from Eastern Illinois University and a bachelor's degree in accounting from Michigan State University. Paulo is a Certified Public Accountant (CPA), and has Series 79 and 63 accreditations. His experience spans consulting, accounting and assurance, fund administration, and investment banking.



Paulo had financial reporting responsibility for more than 12 funds with a combined asset under management (AUM) above $5 billion, managed deal flow totaling over $90 million in capital

raising efforts, and oversaw M&A transactions with more than $100 million in enterprise value. 

Paulo is also a member of SCORE Chicago and a board member of Cancer Support Team, a nonprofit organization. In his free time, he enjoys cooking, playing soccer, and creating educational

content for his YouTube audience.