Customer Empathy—Brand Soul: Connect with Who You Really Serve Part Three of the Business Transformation Branding Series

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Name: Customer Empathy—Brand Soul: Connect with Who You Really Serve Part Three of the Business Transformation Branding Series
Date: November 12, 2025
Time: 12:00 PM - 1:30 PM CST
Website: SCORE Registration
Event Description:

Resonant brand messaging starts by seeing the world through your customer’s eyes. In this highly interactive, virtual workshop you’ll explore brand archetypes and identify the emotional drivers that shape buying decisions. Create a persona for your ideal customer, align your brand personality with customer desires, and discover how empathy leads to magnetic messaging. Through in-class exercises that directly apply to your business, expert guidance provided by SCORE Mentors, and peer sharing you’ll learn how to translate customer insight into action so you can accelerate growth and build enduring loyalty.

 

Although not required, it is recommended that you attend Branding Session #1 first (or watch the video) because it sets the foundation for the five-part, branding series.

 

Registration fee for Branding Session #3 is only $40.
REGISTER NOW
 

Ready to fully transform your brand?

 

Join us for the complete Business Transformation Branding Series! Each session costs $40 or you can save $60 and register for the complete series for $100. Register for the bundle today for the remainder of the series, and receive access to the recordings of Sessions #1 and #2. The series is a complete, step-by-step pathway to build a vibrant brand strategy through in-class exercises that directly apply to your business, and includes expert guidance provided by SCORE Mentors, and peer sharing in small breakout rooms. Topics include:

 

  • Customer Empathy - November 12th
  • Value Creation & Positioning - November 25th
  • Voice & Vision - December 9th
Learn More about the Business Transformation Branding Bundle and Register Here
Location:
Zoom
Contact Information:
Edmund Peterlinz, 6308423589
Send an Email
Fees/Admission:
$40