Feeding the Machine: How to Create Content AI Wants to Read

When your customers ask ChatGPT or Gemini/Google "who's the best near me," the AI answers with names. The businesses it names are the ones whose websites are built for how AI actually reads.

In this hands-on workshop, we break down a five-ingredient recipe any small business owner can run on their own website this week, including real before-and-after examples, the true story of how Skol Marketing discovered how AI categorized their own business (and fixed it), and the HI + AI approach: AI for speed, human input where it matters most.



You'll walk away knowing how to:

• Turn your website pages into direct answers AI engines quote
• Build FAQ sections that show up in AI results
• Get more customer reviews and put them to work
• Check whether AI is recommending your business in 15 minutes a month