LinkedIn is the social media place for professionals and for business and has all of the appealing features of a social media marketing tool, but none of the meaningless chatter that often floods other social media sites. Learn best practices for a successful LinkedIn profile and discover how your small business can use this platform to gain visibility, develop relationships and drive sales. Get a general overview and introduction to some of the key features available through LinkedIn. Discover strategies for quality content that drives engagement and integrate LinkedIn into your marketing mix.