Are you striving to enhance the marketing of your business? Wondering how to spend your precious resources to truly drive growth? In this interactive workshop, participants will learn key marketing fundamentals that they will also integrate into their business including an effective, actionable marketing plan. This five-week program covers both B to B and B to C companies and include: • Developing a customer-centric marketing approach • Conducting marketing research • Identifying segments and target markets • Differentiating your product/service offering • Establishing marketing goals and objectives • Building a workable marketing plan • Scheduled Development