Networking With Purpose: Network Smarter, Not Harder

Most small business owners think networking is just about showing up—but real success comes from showing up in the right places, with the right people, and with the right mindset.

We will discuss how to use AI as a decision-support tool to find the best networking opportunities, prepare for meaningful conversations, and follow up effectively—without losing your authenticity.

You'll learn how to:

• Use AI to research and select the right events (no more guessing if it’s worth your time).
• Apply the Purposeful Networking Scorecards to evaluate events before, during, and after attending.
• Go beyond the customer mindset—understand how networking fuels referrals, partnerships, and visibility.
• Follow up without feeling awkward—use AI to organize your notes while keeping your outreach genuine and personal.
• Leverage AI without losing yourself—stay in control of your brand voice and relationships.

This workshop is perfect for small business owners who want to network smarter, not harder. Whether you’re new to networking or looking to refine your approach, you’ll walk away with an AI-powered, human-centered strategy for making real connections that grow your business.
Meet Your Speaker ~ Alexis Skigen
 

Alexis founded Marketing Mana in 2018 to help small business owners cut through the noise and build a business that thrives—with clarity, strategy, and intention.

With 25+ years of marketing expertise across 33+ industries and an MBA from the University of Michigan, Alexis brings a no-nonsense, honest approach to her advisory, consulting, and coaching sessions. She guides established small business owners through category design, strategic growth, and attracting dream clients—without the chaos.

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