Email is the most cost-effective, targeted, trackable and efficient way to build and maintain relationships in all types of business and organizations. Discover how communicating with customers regularly can help a small business stay connected, generate increased referrals, repeat sales and nurture customer loyalty. Learn about different types of newsletters, permission-based email marketing and how to become a trusted sender, increasing deliverability and open rates. You will also learn how to integrate with social media and use images and videos.