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Your most compelling brand story begins with “WHY.” This highly interactive, virtual session helps you uncover the passion and purpose that fuel your business, and inspire your employees and customers. Using Simon Sinek’s Golden Circle model, you’ll map your WHY–HOW–WHAT, connect personal purpose with brand identity, and draft statements you can refine and activate immediately. Through in-class exercises that directly apply to your business, expert guidance provided by SCORE Mentors, and peer sharing, you’ll learn how to ignite your passion, articulate your purpose, inspire your audience, attract customers who share your values, and set your brand apart.
Although not required, it is recommended that you attend Branding Session #1 first (or watch the video) because it sets the foundation for the five-part, branding series.
Registration fee for Branding Session #2 is only $40.
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