The Right Message At The Right Time: Strategic Messaging Choreography
In today's attention economy, you have just 7.2 seconds to capture someone's interest before they move on. At this workshop, we will explore the art and science of messaging choreography - delivering the right message at the right moment in your customer's journey.
We will examine how strategic message sequencing aligns with sales funnels and transforms your marketing efforts into a cohesive customer experience. Learn to map your messaging to each stage of the buyer's journey, from the initial awareness through the final decision, and discover how mirroring techniques can instantly connect with the prospect's current mindset and concerns.
You will master a practical framework for orchestrating your messaging across all customer touch points, ensuring every sale asset - from social media posts to proposal templates - works to guide prospects toward purchase. By the end you will understand how to strategically sequence your communications, creating momentum that turns fleeting attention into lasting engagement and loyal customers.
|
Meet the presenter, Stacey Force |
|
Stacey is a results driven marketing executive with over 20 years of experience driving impactful strategies and fostering innovation within the B2B landscape. She is currently working as a Fractional Chief Marketing Officer with The Marketing Blender, providing executive leadership and strategy to help organizations build a system for predictable, sustainable growth. She is also the Co-Founder and Chief Commercial Officer for Geminon, an employee experience solution that transforms workplace contributions into portable, verified micro credentials through AI assisted peer recognition. She has successfully driven growth initiatives for marquee brands including Korn Ferry, Honeywell, NEC, Phillips, and Verizon |