Your X-Factors: How To Communicate The Value Of Your Business

Many business owners deliver real value, but struggle to clearly explain what makes their business different.

We will show you how to identify your core X-Factors, and learn how to communicate them with clarity and integrity. You will leave with practical language you can immediately apply to your marketing, website, and sales conversations .

Learning Objectives:

• Identify the skills, experiences, or methods that truly differentiate your business 

• Understand the different forms an X-Factor can take (skill, style, story, or process)

• Clearly explain your value without relying on buzzwords or vague claims 

• Apply your X-Factor language across marketing, websites, and sales conversations 

 

Meet Your Speaker ~ Andrea Orem

Andrea is the founder of Veritas Growth Collective, a full service marketing and consulting agency helping small business owners scale with efficiency and integrity. Expert-Certified through Sales Driven Local, she brings a conversion-focused approach rooted in clarity, stewardship, and long-term sustainability. With a background in music, teaching, and entrepreneurship, Andrea is known for translating complexity into clear, practical guidance that helps business owners make confident decisions, and grow in alignment with their values.