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This presentation covers 5 Key Elements of Branding with real life examples and best practices to make YOUR Brand stand out. You Will Learn: What a Brand REALLY Is Brand Positioning: Knowing where you stand and how to outmaneuver competitors Brand Identity: Maximizing visual impact and becoming instantly recognizable Brand Messaging: Being heard above the noise and telling a compelling story Brand Experience: Creating a remarkable brand and delighting customers Brand Purpose: Building a loyal brand tribe around the values that matter May Guest Speaker ~ Shasta Daisy McCarty: Shasta Daisy McCarty is a fractional Chief Marketing Officer and brand strategist for multiple B2B companies as part of The Marketing Blender team in Fort Worth, Texas. She provides training & resources that help companies make the most of their marketing budget and efforts. She also makes fractional CMO support affordable for entrepreneurs such as consultants, coaches, and tech company founders through the Marketing Blender Lab program. ... read more

... read more