Pricing For Enhanced Profits

Learn the art and science of pricing, the key components of a pricing strategy, and

how to price your product or service to generate revenue and maximize profits.

You Will Learn and Be Able To:

• Define product cost and profit margin as part of a pricing strategy.
• Use pro forma when developing the price position.
• Determine methods of analyzing the competition.
• Determine the use of target customer lifestyles and demographics in pricing.
• Evaluate the differences between customer perception and reality.
• Define the price value relationship of the product or service.
• Determine the importance of the brand and claiming a market position.
• Learn how to test the pricing strategy before implementation.